03 Concept

Orange sand dunes under a deep blue sky

Branding concept for 03’s Spring Summer Collection and Show with live stream and interactive shopping experience

03 is not just a brand, it is a belief— Omnipresent and in all places at any given time, adapting to its environment. Viral and ever-evolving, 03 began as a sustainable women’s luxury RTW collection with one primary vision: to give women the living confidence to feel free in the comfort of their independence and who they are, without judgment or stereotype. Alongside being a woman's power of choice in how she appears to the world, it is the confidence behind innovation that brings it into reality. The 03 woman is aware of her power not because of the clothes she wears, but because of a higher purpose woven into her DNA.

Fashion illustrations of the 03 collection looks, arranged in two rows over a watermark
All looks designed by Kelsi Mathey in partnership with Illustrator Veronika Dovhal
Video still from the 03 Concept project
Laptop and phone mockups of the 03 website with desert imagery and acid green accents
Website mockups showing the 03 collection looks on a monochrome desert page
Three event lanyard passes reading GUEST, PRESS and STAFF in the 03 branding
Four phone mockups of 03 social posts showing illustrated looks